Check out this checklist for launching a webinar! It’ll help you prepare ahead of time and make sure your audience gets the most out of your content.
The Concept
Your concept should be a problem or a solution. It can be as simple as:
“How to get more clients”
or
“How to use social media for your business.”
A good webinar idea must also be relevant to your audience, which means that it has something in common with their interests, goals and challenges.
The best way to check if an idea is relevant is by asking yourself: “Can I explain this idea in less than 60 seconds?” If yes, then you’re on the right path! If not… maybe try again 🙂
Also make sure that whatever topic/theme/niche you choose can easily be broken down into steps so that people who attend the webinar will understand how they are supposed to apply what they learned at home or work afterwards (this step doesn’t have anything directly related with launching but it’s important nonetheless).
The Content
The content is king. Before you even think about the design, or what time you’re going to launch your webinar and how many people will be there–you need to have a solid plan for what you’re going to talk about.
You might be tempted just to wing it (trust me, I am) but that’s actually not a good idea because it means that if things don’t go according to plan (and they never do) then all of those logistical considerations will start taking up all of your mental energy while also making it harder for attendees and viewers who are watching at home or on their phones or tablets…or whatever device they like best! The bottom line is: Have an outline beforehand so that when something inevitably goes wrong during the presentation itself, which always happens at least once during every live event I’ve ever hosted since starting my business six years ago–then at least we’ll have some sort of structure in place already so we can get back on track quickly without losing too much momentum (or our sanity).
Pre-Launch Marketing
- The Concept: What is the focus of your webinar?
- The Content: Who is your target audience? What do they want to learn? How are they going to benefit from this content?
- Pre-Launch Marketing: How can you get more people interested in attending your webinar before it even happens and make sure they’re still engaged once registration opens up.
Email Campaign
- Email your list: Once you’ve created a landing page for your webinar, send an email blast to everyone who’s on your mailing list. If they haven’t been on the list long enough to be automatically opted-in, then ask them to opt in when they receive the email.
- Include links: Your email should include links to all of the following:
- Webinar registration page: this should link directly back to where people can sign up for free (or pay) access to your webinar recording.
- Webinar replay page: this should link directly back so that people can watch it after they’ve completed their purchase or free registration process.
- Video/Slide Deck: if these aren’t already hosted somewhere else (like YouTube), then include both links in this section so that people don’t have trouble finding them later on if needed during Q&A sessions with attendees!
Registration, Data Collection & Follow Up
- Use a landing page to collect data.
- Use a pop up to collect data.
- Use a webinar registration form to collect data.
- Conduct an email campaign with an incentive or discount offer, then use that as an opportunity to ask for registration information and other details about your attendees’ needs and interests (i.e., “We’ll be sending out our survey soon–please let us know if you’d like us to include any questions on it”).
You can also set up Google Forms or SurveyMonkey surveys before or after each webinar session, which will allow attendees who registered but couldn’t attend live sessions the chance to give their feedback through the survey tool of their choice!
Nurture Your Audience After The Webinar
Once your webinar is over, don’t stop engaging with your audience!
- Send a follow up email thanking them for attending and offering additional resources.
- Use social media to promote the webinar. You can also use this as an opportunity to answer questions or address concerns from people who couldn’t make it live but would like more information about what you covered.
- Keep the conversation going in your community by hosting a follow up webinar where attendees can ask questions about what they learned during the first one (and maybe even some of those unanswered questions!). This gives people who couldn’t make it live another chance at participating in what was discussed.
Don’t forget to nurture your webinar participants.
The time and energy you put into nurturing your webinar participants is essential to creating a successful event. It’s not just about sending out emails, it’s about providing value to them on a regular basis and ensuring they feel appreciated.
Send emails thanking them for their attendance and involvement in the program. This will help reinforce their participation in the webinar, which will make them more likely to participate again in future programs of yours or others!
Conclusion
We hope this checklist has been helpful in your webinar launch. If you have any questions or need more help, don’t hesitate to contact us!